Brands must strategically choose business niche to stay ahead of the competition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2021, 1:28 PM UTC

When setting up an online store, retailers must identify specific business ideas, choose unique domain names and create easy-to-navigate websites.

With around 7.9 million online stores operating today, retailers must tap into their own interests, passions and experiences to come up with ideas for their online store. Conduct a keyword search to help narrow down the general ideas into specific leads.

Next, choose a domain name that makes it easier for target audiences to find the online store among competitiors. Choose names that are easy to remember, concise, free from copyrighted names and relevant to the business. Similarly, instead of sticking to domain names that end with “.com” extensions, consider “.store” extensions as well.

Focus on building a website that enables the business to offer its inventory to customers. Similarly, the website must also facilitate easy payment and shopping for consumers. Retailers must then create awareness around their online stores. Send store launch announcements to audiences, promote the venture on social media, collaborate with influencers and participate in local networking events.

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