Add subtitles, descriptions and relevant keywords to boost video visibility 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2021, 3:51 PM UTC

To ensure their videos reach wider audiences, marketers must choose relevant thumbnail images, add subtitles, offer transcripts and incorporate keywords.

Instead of restricting brand videos to the official website, businesses must post the videos on free platforms like YouTube, Dailymotion and Vimeo. Additionally, consider paid platforms like Brightcove and Dacast that offer advanced features tailored for businesses. However, do ensure the video is embedded on the brand website.

 Draft video descriptions that effectively summarise the video and its content. Choose thumbnail images that are effective in capturing audiences’ attention and offer a preview for the video. Similarly, incorporate relevant keywords in the video title to make it easier for search engines to associate with the video. Marketers must make sure subtitles and a transcript accompany each brand video.

This will help brands boost traffic and video views. Use video-monitoring metrics that help identify which parts of the video viewers and the main drop-off moments are skipping. Such insights help brands create videos that better align with the interests of their audiences.

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