Post content with contrasting colours to improve accessibility on social

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2021, 9:25 AM UTC

On Twitter, brands can add alt text by clicking on the image and pressing the “Alt” key.

Brands may use in-app features on social media to make campaigns accessible, given the significance of social media as a marketing tool. Avoid using flashing pictures and graphics to improve a campaigns’ accessibility for individuals with epilepsy, and to spare them from having a photosensitive seizure.

Creators using TikTok can use the app's built-in text-to-speech feature to narrate videos, making them accessible to people with hearing impairments. Alt text and captions should be added to images, posts, and stories on Twitter, Instagram, and Facebook to enhance accessibility for users who use voice assistants.

To reach visually impaired people, post larger images with larger font sizes. Colour contrast should be maximised, and content should be optimised across platforms to make campaigns more accessible.

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