Repurpose email content for social media to engage consistently

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2021, 4:31 PM GMT+0

By breaking down email content into shorter social media posts, brands can save time on content creation and reinforce brand presence.

Using email content for platforms like Twitter, Facebook and TikTok help brands create a solid and familiar online presence that customers can identify and relate with. Similarly, repurposing content can help brands constantly share information across channels and stay relevant. Break down relatively lengthy email content into short posts or “microcontent”.

By breaking down emails into mini-chapters, marketers can easily convert email content into engaging social posts. Combine content with infographics, visuals, explanatory videos and even memes to make the posts fun and easy to consume. Additionally, analyse email content for elements that engage users the most and incorporate them in your repurposed content.

Brands can also use social media posts derived from email content to increase their email subscriber count. Determine the type of audience the brand would want in their email list and target similar audiences on social media.

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