Leading news networks shifting focus to claim their share of the streaming pie

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2021, 5:35 PM UTC

Major TV news networks like ABC News and CBS News are shifting focus to streaming content production.

While CBS News is preparing to convert a studio into a dedicated streaming studio, NBC News plans to hire 200 news positions to support its streaming operations. Fox News and CNN are set to debut their streaming offerings as well.

Additionally, news organisations are also prioritising the production of original streaming shows and specials to attract more audiences and distinguish themselves from the popular perception of traditional news coverage networks. Neilsen’s latest report from August 2021 points out that traditional TV and streaming’s shares of overall TV watch time have remained consistent since July this year.

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