Facebook updates its cookie consent controls in the European region

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2021, 5:21 PM GMT+0

When fully rolled out, the new experience will include a new consent prompt – providing users with a more granular cookie consent option.

The changes are part of the social media giant's effort to comply with privacy regulations like the General Data Protection Regulations (GDPR). The new cookie consent system has been built on existing privacy control.

The social giant has also created a new settings menu on Facebook and Instagram. The new setting menu would enable European users to revisit and manage their cookie consent decisions at any time.

The new system would give users a more granular level of control over their cookie choices. It would also let users control whether the social platform can use cookies to keep records and use data received about them from third-party websites and apps through its business tools.

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