PR professionals must look to build a rapport with customers and press members

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2021, 8:48 AM UTC

All PR efforts should be aimed at generating buzz and engagement.

With PR being indispensable to how a brand relates to customers, partners and stakeholders, a PR plan must be guided by sound strategy. It must be goal-oriented and based on market and competitor research.

PR professionals must focus on building quality relationships with relevant members of the press to ensure they read the brand information shared with them as media releases. Further, ensuring a site is optimised for mobile use and is updated supports PR efforts and helps build relationships with customers.

Hosting events, whether virtual or otherwise, can work greatly towards improving brand image and recognition. Events can be used to create buzz around say, an upcoming launch, to promote a product to a target audience and more.  

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