Gather user preferences through interactive content in digital campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2021, 3:51 AM GMT+0

Identify tactics of advertising or marketing that aren’t hampered by ad blockers.

This article suggests digital marketing tips that would be beneficial for businesses. Deliberate if a “small marketing campaign aimed at a narrower area” would be more suited than a larger campaign. If yes, a segmentation strategy would work best.

Leveraging interactive content as part of the overall strategy helps extend consumer’s visit to a site or a landing page, and improves a brand’s connection with the visitors. Insights from such content can give brands an insight into user preferences.

Aiming to appear in the featured snippet section of Google’s search results can help a brand cement its position as a leader in the field. In snippets, keep answers short but useful and displayed as bullet points or a short listicle.

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