Pandemic expands the role of wearables in the healthcare system

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2021, 5:29 PM UTC

Connected medical devices are increasingly being used to track crucial vitals like blood pressure, oxygen levels and calorie intake.

Initially popular among athletes and recreational fitness consumers, wearables are being implemented to prompt warning systems for the virus infection. According to Grand View Research, the global wearable technology market size is projected to expand at 15.9% from 2020 to 2027.

The market for connected medical devices that leverage the Internet of Medical Things is expected to be worth $543B by 2025. To meet the requirements of medical professionals and patients, connected medical devices will need to offer reliable connectivity that enables users to send and record data. These devices must comply with relevant regulations and must be long lasting. Additionally, manufacturers of the devices use hands-free technology and are easily controllable by users.

The devices must have multiple functioning modes, send timely alerts and reminders to users and demand minimal consumer attention. To enhance the device utility, companies must first determine what kind of information users identify as urgent. Understand what visuals the target audience values on the wearables and what other elements can improve user experience.

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