Increase brand awareness by hosting contests on social platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2021, 4:45 PM UTC

Social media contests are effective tools that can help brands boost referrals, followers and sales.

Brands can organise online contests on social platforms to generate awareness, engage audiences, increase followers and eventually amplify sales. Consider running bonus entry contests to encourage users to take certain actions like referring the contest to a friend.

Along with bonus-entries, run contests that urge users to create content for the brand. Host contests – like selfie contests, hashtag contests or photo contests – that require each participant to post their photos of the brand. Marketers can also ask contestants to make purchases in order to enter contests but ensure the products are not too expensive.

Before launching an online contest, brands must identify their target audiences’ most preferred social channels. Then, find the type of contest - from hashtag to photo caption contests – that is appropriate for the brand and its objectives. Define contest rules and highlight relatable prizes that can compel the brand’s prospects to enter the competition.

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