To deal with unpredictability in the upcoming holiday season, businesses must stick to the best practices of digital marketing.
As marketers plan for the holiday season, they must be prepared to tackle the unexpected to have a successful season. When strategising for the global regions during the holiday season, adjust creative assets and messages to suit particular regions.
For each of those markets, identify the unique selling points that need to be highlighted and will perform well. Provide a better user experience by only promoting in-stock products. Further, any events being hosted must be supported by dynamic creatives.
To effectively utilise budgets across channels and tactics, observe the behaviour of new and old customers. Auditing CRM data and audience lists regularly can help with this. Through text or email, existing customers could be encouraged to help generate buzz around upcoming promotional period.
[5 minute read]