More consumers would buy a car than go for shared mobility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2021, 1:03 AM UTC

CarGurus Inc. recently conducted a sentiment study to understand auto shoppers’ reaction to the pandemic.

The study revealed that more consumers would rather purchase a vehicle than opt for shared mobility. 46% of participants would pre-schedule a dealership appointment and 42% want solo test drives.

Given continuing supply chain disruptions, 58% of respondents are aware that low inventory is pushing up vehicle prices, up from 26% in November 2020. The factors influencing people to buying a car are getting a new job (22%), moving to a new house (29%), and working from home (12%).

Since the pandemic caused a lot of consumers to switch to digital buying for various reasons, 60% of those polled hope that at least a part of the car-buying process can be accomplished online at home. Further, 51% of shoppers expect car dealers to continue wearing masks.  

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