Use personalised marketing as a part of social media marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2021, 10:35 AM GMT+0

It also helps deliver more value to consumers.

Social media marketing is a cost-effective way for businesses to have targeted reach and to achieve brand community growth. However, companies must do away with blindly acquiring followers by following everyone and ditch using unoriginal correspondence.

Brands could explore using VR and AR to generate cause-related awareness, and for branding and entertainment purposes. Post ephemeral content through features like Stories on Facebook and Instagram as it increases user engagement by inciting the fear of missing out (FOMO).

Further, personalise content to improve conversion rates and thereby improve ROI. A study cited mentions a 56% boost in customer engagement as a result of personalised marketing. Brands that haven’t yet must leverage video marketing as 91% of businesses that do use it are satisfied with the ROI it delivers.    

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