Allow Instagram ads to run throughout the day to gather maximum traction

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2021, 2:00 PM UTC

The article explains how brands can make the best of their Instagram advertising practices.

Marketers generally schedule ads for – after working hours – to gain traction for their branded content. But, this also means that the brand misses out on people who frequently visit Instagram during work hour breaks. Instead of scheduling ads in advance for after working hours, allow them to run throughout the day. 

When it comes to advertising on Instagram, brands must avoid rushing to update their content. Instagram takes a week to understand the objective of an ad campaign and then escalate it on its platform. Marketers must give their campaigns at least seven days before making any fresh changes.

Using Facebook ad manager to run ads on Instagram can help brands optimise their core conversions and run ads systematically. Similarly, the ad manager also offers useful insight into ad performance. Further, consider experimenting with different ad formats and limit the text content to up to 20% of the overall ad content to maximise ad performance.

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[8 minute read]