Include updated product details in product catalogue posted on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2021, 2:00 AM UTC

Use product tags on Instagram to increase brand discoverability and augment sales.

Publishing high-quality product catalogues with detailed product information across social media can boost discoverability, extend reach, conversions and sales. Cataloguing products with titles and descriptions improves social commerce initiatives, customers’ purchasing experiences, and establishes trust on social media.

Creating category-specific content that informs about a product’s variant attributes enhances consumers’ experience in the discovery stage. The variants should be correctly sorted in the product catalogue to help consumers discover a wider range of selections of each product.

Frequently updating the product catalogue on the product details page in terms of inventory, names, descriptions, sizing, prices, tags on social sites like Instagram is recommended. This can help brands create effective ads that appeal to consumers.

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