83% of ad blocking users find floating/autoplay videos “very” annoying

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2021, 12:22 PM UTC

AdBlock Inc. recently surveyed 754 of ad blocker users to find how “annoying” internet distractions are rated by those surveyed.

The distractions users were asked to rank included newsletter pop-ups, cookie notifications, survey request pop-ups, and social media share buttons. Over 90% of the users found five of the six distractions in the report annoying.

However, less than 90% of the survey respondents ranked social media share buttons as annoying, autoplay/floating videos were rated as “very” annoying by 83% of survey respondents. Also, 71% of respondents say promotional pop-ups are “very” annoying. 

The respondents were polled in August 2021. The study aimed to discover what other internet distractions are considered annoying by users apart from ads online.

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