Use video content management tools to have better control over the content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2021, 3:30 PM UTC

A Demand Metric report found that 83% of marketers feel video content has become more important than before.

The study also found that a vast majority of marketers are using video as a marketing tool to share their message in a creative way and spread brand awareness. To effectively leverage video in marketing strategies, companies must use a video content management tool.

With a video content management system, marketers can properly organise all their video content assets, and effectively track as well as analyse content performance. These systems also make it easier for marketers to search video content. 

With an effective video content management system, marketers are in control of how their content is created, organised and distributed. It also lets marketers have control over monetisation, reporting and analytics. They can use tools like video content management systems like IBM and Microsoft Stream.

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