Interact with users engaging with Reels' content to broaden reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 11, 2021, 9:11 AM UTC

Produce quality reels with original and trending audios to reach more users on Instagram.

Creating Instagram Reels lets brands get discovered on Instagram. Companies must create short, entertaining, and trending videos, as reels are shown to consumers based on their completion rate, likes, and comments.

Factors such as users’ recent like and engagement activity, their history with the reel's creators, overall audio and video quality, and creators’ engagement are considered. Creators should be active before and after uploading the reel and interact with users by liking and commenting on their posts to get more people to view their Reels.

Avoid creating low resolution reels with watermarks or reposting content from a different platform. Brands should also avoid talking about politics in their reels. Use three-five hashtags and encourage users to read the caption to boost views.

Read the original article

[2 minute read]