Brands must reach out to customers early to make the best of Black Friday rush

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 5:06 PM UTC

With brands and businesses rushing to making the best of Black Friday sales, marketers must begin early with their strategies.

Start planning for promotional content, not just for the day of the sale but even for the week leading to Black Friday. Similarly, plan and schedule social media posts well in advance. This will help marketers focus solely on their holidays.

Ensure that the brand’s social media profiles feature cover images and bio information explicitly created to promote the sale. Start offering teasers of the brand’s Black Friday sales to keep audiences intrigued. By posting frequently, brands can increase the likelihood of making more sales.

Make sure that the social media posts create a sense of urgency through elements like countdown stickers. Feature customer reviews online to gather social proof and respond to all customer messages quickly.

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