FDA allows the marketing of e-cigarette products in the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2021, 2:37 AM GMT+0

After examining the "risks and benefits" to the population, as well as assessing the likelihood of minors using e-cigarette products, clearance was granted.

The US Food and Drug Administration (FDA) in a statement released on Tuesday, allowed the promotion of e-cigarette products for the first time. The agency said that the approval could help addicted smokers quit or minimise smoking, while cautioning that all cigarettes are "harmful.”

The FDA approved cigarette products made by R.J. Reynolds Vapor Company. These include Vuse Solo closed ENDS device, Vuse Solo Power Unit and Vuse Replacement Cartridge Original 4.8% G1, and Vuse Replacement Cartridge Original 4.8% G2.

However, the FDA rejected 10 other flavoured e-cigarette products made by the same company. The agency stated that authorisation “does not mean these products are safe” or are “FDA approved.”

Read the original article

[1 minute read]

Explore more data & articles