Brands can offer feature quizzes, polls and games to increase engagement and gather customer data.
With interactive content like games, infographics and maps, brands can help brands show off their tech-savviness and attract digital native customers. Secondly, marketers can combine interactive content with data analytics that aids in gathering information on consumer behaviour.
Interactive content engages users in ways they find exciting and memorable. Moreover, effective interactive content that concludes in an equally effective CTA helps brands lead customers toward scheduling product demos and contacting a sales rep.
But marketers should ensure the interactive content does not take the focus away from the brand's substantive information. Similarly, if the brand's target audience is older professionals who may not be very tech-savvy, interactive content may serve little purpose.
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