Replace the no-reply option with a more friendly option to optimise email campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2021, 2:03 PM UTC

Use CRM to understand prospects, build consumer relationships, lower customer churn, and send personalised emails.

With 376.4 billion emails being projected to be sent by 2025 as per Statista, email marketing remains the most efficient promotional tool for all businesses. Optimising email marketing strategy can help brands drive ROI, reach out to target audiences and improve marketing efforts.

To know the buyer personas and target audiences, segmenting the email list is recommended. Share informative content like blogs in emails newsletters, replace the noreply option with an email for the brand, and optimise the emails for mobile devices to drive open rates and boost subscriptions.

To enhance open and engagement rates, write compelling subject lines with active verbs and descriptive phrases, include relevant images, skimmable texts, videos, and more. Measuring KPIs and metrics and conducting surveys can help brands create personalised emails.

Read the original article

[4 minute read]\