Include the Question Sticker in Instagram Stories to boost leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2021, 2:45 PM GMT+0

Brands with less than 10,000 followers can use Instagram's Paid Story ad feature with URL to attract quality leads.

Instagram Stories can be used as a lead generation tool to convert followers into leads and increase revenue. Cross-posting stories with relevant CTAs to Facebook can generate leads via Instagram. This helps extend reach, drive engagement, and connect with prospective consumers.

To expand the mailing list, use the question sticker in Stories with incentives like freebies. Brands may leverage the "Swipe Up" Stories feature to direct users to their landing pages and get leads if they have 10,000 or more followers.

Host Instagram Story contests with exciting prizes and encourages followers to share and tag friends to boost lead generation. Add a landing page URL in the bio, post Story videos, and team up with influencers to acquire leads using Instagram Stories.

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