Shoot Instagram live videos in well-lit spaces to boost content quality

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2021, 12:41 PM UTC

Incorporate AR effects, stickers, live questions, and interact with audiences for a fun and engaging Instagram live session.

The article highlights Instagram live best practices to drive views and engagement. Have a good internet connection, fully charge devices and smartphones, and avoid using external microphones to create optimal live streaming videos.

Brands must ensure their live guest follows them back and should test the live feature from a private account to avoid mishaps during the actual streaming. Shooting the live video in well-lit spaces with lots of natural light can help marketers improve the quality of their live videos.

To prepare for Instagram live, plan the timeline, content, Q&As, and more ahead of time, as well as include a countdown sticker for the audience. For posting live videos to IGTV, create a cover image with captions and hashtags.

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