B2B companies must leverage copywriting strategies to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2021, 4:28 PM UTC

Studies show that around 70% of B2B marketers use content marketing.

Leveraging B2B copywriting tactics can help companies generate brand awareness and increase visibility. It can help B2B companies attract new customers by targeting specific niches and addressing prospects’ particular needs. B2B copywriting tactics can also help companies increase customer retention, position the brand as a trusted authority and create an improved shopping experience.

To boost sales, marketers should make sure their copies address the pain points of their target audience, answer their queries and offers great value. They should craft whitepapers – a comprehensive report that identifies a problem and portrays the brand as a solution expert. Leverage ebooks to educate potential buyers and push them towards the bottom of the sales funnel.

Create content that focuses on the brand and highlight how it can benefit others. Marketers should use the power of storytelling, SEO, and utilise data-based insights from case studies, reviews, social proof and expert opinion. But, make sure the content addresses the needs of their target audience. Further, write specific headlines, use numbers, include questions and personalised CTAs in branded B2B copies to amplify conversions.

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