Majority of people prefer short videos of products and services: Study

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2021, 4:49 PM GMT+0

This piece highlights stats that brands must consider while planning their social marketing strategy.

A 2020 global survey found 70% of people around the world were using their mobile phones more as a direct result of the coronavirus outbreak. Studies indicate that the pandemic has increased users’ video consumption habits.

Around 80% of millennials consider videos they have watched as crucial advice for making a decision. But, people prefer shorter videos over longer ones. Recent studies show around 66% of people prefer short videos of products or services.

Most people consider it useful to watch how-to videos while developing a project. Interestingly, 87% of marketers have also said videos have increased their website traffic. The article suggests brands should create animated social videos to attract user attention but always make the statement in the shortest possible time.

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[6 minute read]

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