While content planning, eliminate efforts that didn't work in the last quarter

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2021, 12:25 PM UTC

Set a budget for content strategy, content creation and content promotion.

If companies wish to considerably improve their content output, quarterly content planning can be beneficial. To begin planning, review the previous quarter’s content performance metrics across social media, blog posts, mailing lists and more.

This could help weed out initiatives that did not work at all. Setting business goals to achieve through content marketing is next. These goals could range from brand awareness, customer acquisition, sales, customer retention, engagement levels and more.

Also identify the metrics that the brand will use to measure campaign performance. Use demographic, psychographic and firmographic data to build customer profiles. Marketers can then choose the types of content they wish to create.

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