Adapt as per changing content marketing trends to keep audiences engaged

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 2:56 AM UTC

Maximise the mileage that a brand can get from its content pieces.

With change being inevitable in digital marketing, it is imperative that brands keep a track of the current content marketing trends to continue to engage audiences. Identify and leverage content communities to establish a direct line of communication between the brand and its most loyal consumers.

To get the maximum mileage out of the existing best content, repurposing content is recommended. This is particularly useful for optimally using content that’s promising but for some reason didn’t perform well in the past.

Conduct and publish content based on fresh, original research to earn backlinks, credibility, authority, and to turn that content piece into a lead magnet. Further, “content atomisation” or breaking down of huge pieces of content into smaller, more digestible versions helps cover a topic’s nuances in detail.

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