Through blog posts, brands must choose to be helpful over promotional

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2021, 3:35 AM GMT+0

Ensure that the audiences identify with a brand’s message being shared through blogs.

For a brand’s blogs to stand out in an oversaturated market, a specific perspective that is the base of a unique value proposition is required. Determine how competitive a topic in a given niche is by checking keyword volume and keyword difficulty.

Combine deciding on a topic along with the knowledge of audience personas. Find relevant keywords to use for search optimisation but avoid keyword stuffing. Further, identify leaders in the space that may have parallel audiences.

Networking or building relationships with them can not only help boost visibility for your brand but also help earn backlinks. Overall, through each content piece, the author suggests being helpful rather than promotional.

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