B2B companies must look to provide efficient digital commerce experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2021, 2:22 AM UTC

Use product FAQs, images, videos, specs charts and more to demonstrate a product’s use cases.

As per a Gartner’s 2021 Digital Buying Survey, 43% of B2B customers prefer a rep-free sales experience. To be able to serve such customers, B2B brands must provide exceptional digital commerce experiences.

A B2B site must have clear navigation based on how customers would think logically about a brands products and content. This enables product discovery and improves the on-site experience.

Product pages must be content-rich and clearly state how they address the consumers’ primary needs and use cases. Closer to purchase, allow consumers to choose between different sales channels and lead them towards calls-to-action with intuitive and compelling language.

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