Facebook launches a new brand identity for its app

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October 22, 2021, 5:01 PM UTC

While its logo remains unchanged, it is now used more prominently as a masthead rather than a "secondary design element".

Amid speculations around rebranding, the latest focus on building the metaverse, scandals and rumours, Facebook has rolled out a fresh look for its app. Used by nearly three billion people, Facebook app's new look was developed by its in-house creative agency Creative X.

The company's distinctive blue colour remains the same, but with a paper-white colour to add warmth to the overall palette. Facebook App's brand creative director John Slater said, "Although the Facebook app's logo and signature colour are recognised around the world, we needed more tools to consistently visualise our strategy and help us better connect with people."

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