Social proof marketing could be key to a brand’s digital marketing efforts.
A webpage containing social proof gives customers a reason to believe in a brand or product as social proof is evidence and not just a “pile of unsupported marketing claims.” Not only can social proof trigger consumer’s conformity bias, it can also help a brand differentiate itself from its peers.
Try using testimonials that contain a useful keyword. Instead of having a dedicated testimonials page, host them on various pages of a site. Showcase any press mentions the brand may have secured.
If a brand wishes to showcase data and statistics, opt to display the ones more connected to human behaviour. Declarations of any awards a brand has won could go right on top of the homepage, or on a dedicated awards page if there are enough of them to display.
[10 minute read]
