Heinz Marketing conducted a research to observe where companies fall on the marketing maturity spectrum.
Marketing maturity model helps understand a company structure’s current maturity levels, its go-to market strategy and its martech stack tools. Over 56% of those polled reported a lack of confidence in their marketing goals being sufficiently supported by existing marketing strategy, technology and team structure.
20% of respondents have “limited to no martech”, another 22% report that their teams are siloed and there’s very little shared responsibility across functions.
Further, participants that reported defined tactics coupled with sales-driven and coordinated programs are only 23%. Additionally, 48% of optimised teams that have buyer-centric marketing ecosystems are expecting to achieve their marketing goals.
[3 minute read]
