Building brand relationships helps grow a network and boost leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 1:06 AM UTC

Actively communicate with existing consumers using emails, calls, and resolve queries to improve customer satisfaction.

Businesses looking to grow long-term and generate leads must update and verify email lists to lower bounce rates, safeguard IP reputation, enhance deliverability, and campaign performance. CRM integration with systems like marketing automation helps update contact data, as well as improves sales efficiency.

Conduct competitor analysis to discover opportunities, assess position and offerings, and publish comparison content to inform prospects’ decisions. Audit website content, blogposts, and landing pages to identify and fix issues like broken links, SEO optimise page titles, meta descriptions and more.

Testing new email content, subject lines and CTAs is recommended to augment the email workflow and drive lead generation. Connecting with business groups in the brand’s niche via social networks and guest posting on relevant sites can nurture relationships and build networks.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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