Before hiring a blockchain PR agency, assess its track record

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 9:01 AM UTC

Create a PR campaign with keyword-optimised articles around say, cryptocurrency, to build a digital presence, as well as enhance SEO.

Working with a blockchain public relations firm can assist brands in launching their Initial Decentralised Exchange Offering (IDO) initiatives and increasing brand recognition. Businesses would benefit from hiring a blockchain PR firm to better delegate work, improve site exposure, drive traffic and views, and develop content production and strategy.

Instead of using advertising platforms like Facebook, blockchain PR firms use popular and crucial networks popular within the crypto community as primary channels for PPC campaigns. Brands would do well to create PR campaigns that improve their domain ratings, to improve search ranking in SERPs.

Evaluate case studies, social proof, and blog content to hire reputable and successful blockchain PR firms. This helps demonstrate the agency’s track record, trustworthiness and content strategy expertise.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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