Keep content clutter-free, highlight the main message to grab user attention

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 3:35 PM GMT+0

Brands must analyse their content to check if users can understand their content quickly.

Visual attention comes from activity. This means brands can tap into science to study and analyse how to divert more user attention towards their content. Similarly, brand content must be visible and clearly identifiable for customers.

Since people are also evolved to look for faces in images, marketers should feature human faces in their content. Additionally, marketers must keep the essential part of the image at the front and centre position – called the “fovea”. This part is where eyes are naturally drawn to.

Marketers will have to highlight the main message and use a good mix of copy and images to showcase their prime point. The content needs to be clean and only show what is most required for the brand.

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