Leverage illustrations to help customers understand processes and concepts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 4:56 PM UTC

While illustrations are effective when it comes to explaining abstract concepts, photos help accurately show tangible products.

For businesses in the service industry, illustrations can help elaborate on how the company helps solve the customers’ pain points. Illustrations here can define the process and help the consumer what kind of a brand it exactly is.

Illustrations are also an effective tool to explain abstract concepts, which may otherwise be difficult to elaborate on. On the other hand, photos help brands display their tangible products and spark interest among potential clients as well. This ability is particularly helpful for ecommerce sites.

When it comes to services, photos enable businesses to show how their service can result in a product. With photos, businesses can add layers to the brand story and accurately show customers what the content refers to.

Read the original article

[8 minute read]

Discover the top organisations in your market and industry that have customers buzzing using YouGovBrandRankings