The recent uptick in cyber crime has most Americans worried

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2021, 5:45 PM UTC

This piece highlights alarming cybersecurity statistics that marketers need to know in 2021.

A cybersecurity breach has impacted around 97% of firms in their supply chain, and 93% admitted they had suffered a direct cybersecurity breach due to weakness in their supply chain. Supply chain problems in the US have also increased by around 42% in the first quarter of this year - impacting up to seven million people. As a result, a vast majority of consumers are highly concerned about cybersecurity breaches.

About 9 in 10 Americans are somewhat concerned about hacking involving their personal information, financial institutions, government agencies, or certain utilities. Two-thirds say they are very or highly concerned.

Verizon's 2020 Data Breach Investigators Report states that 86% of data breaches were financially motivated last year. The Cybersecurity Ventures predicts that there will be a new attack every two seconds as ransomware perpetrators progressively refine their malware payloads and related extortion activities.

The article suggests that organisations must find ways to defend their systems, networks and users against cyberattacks. They should heighten government and industry collaboration highlighted in the policy initiatives like NIST.

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[9 minute read]

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