Grow DTC firms by delivering privacy-compliant contextually relevant experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 26, 2021, 1:33 AM UTC

Direct-to-consumer (DTC) brands should leverage owned channels to communicate empathy and emotional intelligence to enhance CX.

As the demand for online shopping grows, propelled by COVID-19 and tech companies like Google implementing new privacy policies, DTC brands should prioritise customer lifetime value. Cost-effective channels like email, SMS, in-app, and more can help DTC companies build sustainable brand value and boost profits.

DTC brands should use their first-party data in the post-cookie world to target consumers and attribute revenue to relevant digital channels. Create contextually relevant experiences based on privacy and trust to develop a long-term and unifying first-party strategy across channels.

Invest in digital experiences like sounds, graphics, special effects, videos, as well as use data to offer personalised content to entice prospects. Integrating tech and building consumer relationships can help DTC brands boost CX.

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