Opt for curated content to maintain a steady flow of content, widen the brand network

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 26, 2021, 3:41 PM UTC

With content creation, brands leverage content created by others to publish on their platform.

Content creation goes beyond simply reusing content. Content creation helps brands plug their content gaps when they do not have self-produced material. By becoming a channel for content created by others, brands can establish themselves as industry thought leaders. 

When brands feature content created by others, it allows businesses to connect with content creators and influencers within the community. But marketers must ensure that they choose content that reflects the brand’s perspective on a given topic.

The content must be relevant to the target audience and effectively show how consumers benefit from the brand’s offerings. A brand can use content creation tools like Flipboard, Quuu and BuzzSumo. Additionally, marketers can also subscribe to other creators’, influencers’ and bloggers’ newsletters and identify suitable content. 

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