Google is not worried about Apple’s recent data privacy changes

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2021, 5:13 PM UTC

During the third quarter of 2021, Google’s parent company Alphabet Inc. reported a record $65.1 billion in revenue.

Though Apple’s recent data privacy changes are creating tension among some advertising-funded internet giants, including Facebook and Snap Inc., Google reports a record high revenue in the third quarter of this year. Alphabet Inc. reported $65.1 billion in revenue in Q3 2021, with the company’s advertising business increasing 43.2% to $53.1 billion.

The report further elaborates that quarterly search advertising businesses made up the bulk of revenue with $37.9 billion in Q3 2021, rising from $23.6 billion during the same period in 2020. YouTube ads accounted for another $7.2 billion – up from $5 billion in Q3 2020, and Google’s ad network revenue brought in $7.9 billion.

Along with Snap Inc., Facebook has also blamed Apple for its slower-than-usual growth. In contrast, when asked about the impact of Apple’s data privacy changes on Google’s advertising business, Alphabet Chief Financial Officer Ruth Porat said they “had a modest impact on YouTube revenues, primarily in direct response.”

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