Align keywords with users’ search intent to boost ad relevance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2021, 8:48 AM GMT+0

Tools like Google Keyword Planner can help marketers find the right keywords to improve ad relevance.

Creating Google Ads with high relevance wherein ad campaigns align with users’ search intent can help brands cost-effectively boost visibility and ROI. To maintain high ad relevance create clear ad copies with keywords that closely match the prospects’ search intent.

Leverage ad groups in Google Ads to target a specific category that is high in relevance to the brand’s niche using relevant search terms and keywords. Brands must ensure the keywords used for ad targeting lead to the relevant landing pages.

Draft a list of valuable keywords, organically segment them into groups and subgroups, and add them in Google Ads to enhance campaign ad relevance. Conducting competitor analysis, assessing user intent via keyword research, using relevant keywords across copies and landing pages is recommended.

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