Write unique subject lines with value to boost cold email leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2021, 9:25 AM UTC

Create concise and straightforward emails with short paragraphs and bullet points to retain cold email leads.

To improve the response rate for cold emails and convey value, crafting personalised emails with the recipient's name, email signatures, and more is recommended. Research prospects across social platforms and analyse the prospect list to send relevant cold emails, entice them, and build connections.

Write unique subject lines, acknowledge pain points and present appropriate solutions in the email body. Incorporate a proven sales pitch, as well as create copies that offer value. The copies must be short, engaging and filled with personality to draft cold emails.

Adding multimedia to emails like images and videos, A/B testing CTAs, and sending sequential emails to follow up on leads can boost cold emails. Activate automated responses, use personalisation tools, and test email performance to augment cold email campaigns.

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