Brands prioritising TV streaming ads to lure holiday season-shoppers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 29, 2021, 5:17 PM GMT+0

With about 86% of consumers today streaming TV, brands are increasingly taking TV streaming ads to drum up nostalgia and deliver experiences.

About 50% of customers this year paused a TV streaming ad to learn more about a product. Among millennials, 71% of respondents stopped watching TV to learn more about a streaming ad.

86% of consumers expect to spend the same or more money this year than last year's holiday season. While consumers plan on visiting physical stores as much as they did before the pandemic, millennial and Gen Z shoppers will continue buying online.

Consumers are also shopping early this year due to supply chain fears. On the other end, businesses have started sales promotions early and are creating events to usher in the holiday season. Brands are also factoring in storytelling in their campaigns to engage audiences.

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