Leverage audience insights to build a compelling landing page

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 29, 2021, 2:56 AM UTC

Creating a basic landing page with only the essential information prevents prospects from getting distracted and boosts sign-ups.

Developing an interactive, engaging, and informative landing page with calls-to-action (CTAs), contact information, structure and more can increase conversions and drive sales. Create professional-looking and easy-to-fill-out forms that promptly and clearly convey the offerings to page victors to build a high-converting landing page.

Use audience insights from whitepapers, downloads, other resources to plan a simple looking landing page, and ensure the information displayed on the page is concise and straightforward. Showcase testimonials, social proof, privacy policies and more, as well as emphasise values to get leads.

Testing CTAs, hyperlinks, and titles among other functionalities is recommended before publishing the landing page. Ensure the landing page is optimised for loading speed and includes media like product images to retain prospects.

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