Look for hidden insights and metrics on Google Analytics to boost audience reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 29, 2021, 3:45 PM UTC

Google Analytics offers out-of-the-box insights like query word count, paid ads linking, search console queries and hidden keywords.

Brands can integrate their Google Analytics account with their Google Ads account to check the number of clicks for a PPC by the word count in a search term. This enables marketers to choose the number of words in a particular Google Ad, the length of the search terms and effectively allocate budgets for better performing campaigns.

Similarly, by linking the Google Search Console with Analytics, brands can identify which search queries the website receives impressions. Instead of heading back to Console for this information, brands can view information like clicks and click-through rates in the Analytics account itself.

Marketers can also use Google Analytics to check for hidden keywords or “not provided” keywords. This feature helps brands add keywords to drive traffic.

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