43% of Americans would buy from businesses with well-designed logos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 01, 2021, 9:31 AM UTC

McDonald’s, Amazon, and Nike have some of the most memorable logos among US adults, as per Vistaprint.

When it comes to brand identity, consumers (92%) feel that a logo should be a top priority for new companies. 43% of consumers believe well-designed logos would increase the probability of them buying from small businesses.

The most trusted logo colours identified by consumers include blue (34%), white (24%), and black (23%). Millennials favourite logo colour is blue, while Gen Z prefer black. However, pink, silver, and orange among others are the least favourite logo colours.

Food & drink, technology, and the beauty industry, at 45%, 35%, and 32% respectively have the best logo designs. Further, 60% of consumers believe that logos should be gender-neutral. 49% are less likely to shop from businesses that don’t have their logos aligned with their offerings.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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