Instil the Christmas Spirit in marketing messages to boost holiday sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 01, 2021, 8:26 AM UTC

Google Ads can help businesses effectively promote their popular holiday products.

Brands looking to attract new consumers and boost online sales this Christmas across digital marketing channels would do well to incorporate creative new ideas into their holiday campaigns. Host holiday themed-contests with incentives like discounts on social media networks to extend reach and entice consumers.

Include time-based offers, discounts, coupons, and product images in email newsletters to prompt prospects to make purchases for the holidays. Tools like ConvertKit can help brands automate holiday email blasts with pre-written texts, images, and links to drive holiday sales.

Create original content based on the Christmas Spirit with specific keywords and share it across social media platforms to reach the target demographics and augment engagement. Companies can also leverage PPC ads and Twitter to effectively promote their holiday marketing campaigns.

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