Brands should approach relevant websites for quality, niche-specific backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 02, 2021, 4:00 PM UTC

Marketers can also use tools like SEMRush, and Moz to verify websites and identify toxic link sources.

Brands must ensure they include backlinks from websites that have a similar niche as their own. Similarly, they should run backlinks analysis on those websites. This way, websites can consist of high-quality backlinks that help boost webpage reputations.

With Google and other search engines’ algorithms remaining heavily guarded, no third party can offer accurate information on assessing link quality. Although marketers can use metrics like Domain Authority and Page Authority to analyse how decent a backlink is, brands should not lean too heavily on them.

Apart from backlinks, other factors like search intent, UX and content quality are crucial to determine search engine ranking. Moreover, brands must focus on offering quality content on their website to look attractive to other sites.

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