Brands should allow audience insights to drive social media campaigns 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 03, 2021, 5:40 PM GMT+0

When engaging in social media strategies, brands must prioritise connecting with their audiences and building deeper relationships.

Make social media engagement a two-way process. Begin by identifying which social media channels the target audience is most involved with. Use interviews, surveys, social listening tools and online reports to identify the most relevant online platforms. 

While it is important to post consistently, brand content online must be based on purpose. Ask customers what kind of content they enjoy and which content format interests them the most. Along with regular posting, respond to user comments, like their responses and spark new conversations. 

Collaborating with the right micro-influencers can help brands engage a precise niche at affordable rates. Similarly, follow social media profiles of other relevant brands to share their posts, analyse their content and boost overall reach.  

Discover Audience insights using YouGov Audience Explorer

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By Saphia Lanier on Sprout Social, 3rd Nov 2021

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